A little personality goes a long way.
Yoplait has been a familiar name in the yogurt aisle for generations. But in a category filled with competing products, familiarity alone isn't enough to stand out.
The opportunity was to bring fresh energy to an established consumer brand while retaining the approachable personality that makes it recognizable.
Through colorful art direction, playful visual storytelling and consumer-focused design, the creative celebrates the simple enjoyment of the product in a way that feels lively, immediate and unmistakably Yoplait.
A fresh perspective on a familiar favorite.