As one of the world’s largest agricultural companies, Syngenta helps millions of farmers succeed through their seed and crop protection products. We were asked to create a brand spot touting industry-leading innovation, as well as a website to reflect that. But rather than show what they do, we knew there was more power and relevance in showing why they do what they do. And that is living up to the weighty demands of today’s farmer.
This website portion was an agile process that spanned roughly 5 months and was rooted in strategy, data and insights. The goal was to assemble important information in a one-stop site, giving breeders and growers 24/7 access to the training materials, tools and resources that help keep their operation running smoothly.
View the site here
Client: Syngenta // Art Direction + Design