All of Kubota’s construction equipment is built with a philosophy in mind: Do more work in less time. With a focus on performance and practicality, their construction vehicles will handle the toughest jobs with unrivaled ease-of-use. To help demonstrate this philosophy and to evolve the Kubota brand, we launched a series of short videos, print ads, digital banners, wallpapers and a large format touch screen. The touch screen allowed customers to explore, compare and dive into the details of Kubota’s full lineup of construction equipment within a trade show environment. Both the client and customers were equally impressed, enough so that we were asked to create a second version of the touch screen, which is currently rolling out in dealerships nationwide as a supplemental tool for the sales force.
Client: Kubota // Art Direction + Design