The future of getting away.
What happens when the freedom of RV travel meets a more sustainable way to explore?
Winnebago's all-electric eRV2 concept offered a glimpse of what comes next. With zero-emission technology, extended off-grid capability and an interior incorporating recycled and renewable materials, it reimagined the possibilities of life on the road.
We created an integrated launch campaign that introduced the vehicle as more than a technological experiment. Through film, digital, print, event graphics and a custom vehicle wrap, the creative presented a vision of adventure where innovation and sustainability move forward together.