This re-brand wasn’t just about updating the logo or picking out some fresh fonts. Standard Iron needed more than a new brand identity, they needed a launch pad for expansion. One that could carry their legacy of craftsmanship into a future defined by growth, scale, and partnerships. We worked with them to build a bold new foundation that is strategically positioned, visually powerful, and ready for what comes next.
Our first task? Help define who Standard Iron is becoming.
Following their acquisition of Helgesen and the expansion to seven global manufacturing locations, Standard Iron needed a brand story that went beyond “metal fabrication”. What emerged from the voice of customer research was a positioning rooted in strategic partnership: a company that co-engineers solutions, empowers its workforce, and builds resilient, intelligent supply chains.
We distilled this ethos into a brand platform that’s both aspirational and practical—built for what’s next, without forgetting what came before.
Client: Edwin Entertainment Group // Art Direction + Design