How could FINNEGANS, the first beer company in the world to give all its profits to feeding the hungry, afford to run a TV commercial on the big game? Well, they couldn’t. Because they have no media budget. But with the help of the latest AR technology, we figured out a way to create a virtual commercial that could run on any TV screen in the country during the big game. And hand you a beer in the process.
Client: Finnegans // Art Direction + Design