Desperate times. Questionable haircuts.
When salons closed during the pandemic, people took matters into their own hands. Unfortunately, those hands weren't always particularly skilled with scissors.
As Supercuts prepared to reopen, we saw an opportunity to turn those unfortunate DIY experiments into something worth celebrating.
#Quarantrim was a social campaign built around real people's at-home haircut disasters. Rather than another predictable reopening announcement, we leaned into the humor of a situation nearly everyone could relate to.
Using authentic footage sourced directly from everyday people, the campaign gave Supercuts a timely, entertaining way to reconnect with consumers.
Some things are better left to the professionals.