Who says you can't have ice cream for breakfast?
Drumstick had already earned its place as an iconic frozen treat. Bringing that unmistakable personality into the cereal aisle meant introducing something entirely new while making it feel instantly familiar.
The creative leaned into the playful contradiction of an ice cream-inspired breakfast, drawing on the indulgence, nostalgia and recognizable character of the original product.
Bold, fun and built to stand out in a crowded category, the work helped give an unexpected product crossover the personality it deserved.
Because breakfast could use a little more fun.