An electric first from an American icon.
For more than a century, Chris-Craft has been synonymous with craftsmanship and life on the water. The all-electric Launch 25 GTe marked an entirely new chapter, and its debut at the Miami International Boat Show deserved a launch worthy of the name.
We developed an integrated creative rollout spanning product messaging, digital, show graphics, photography and video, bringing the concept to life across every touchpoint.
Production came together in just 36 hours with an eight-person crew, a camera boat and a prototype that had only touched the water for the first time the day before.
A lot riding on one launch. And one very short production window.